EVOLV converts 40% of abandoned checkout connected calls on Consio
14%
average connect rate
40%+
conversion on abandoned checkout
$13,000
in phone sales in L30
Industry: Health & Beauty
Product: Precision-engineered hydrogen water bottle
Team lead: William C. Alexander
Consio agent: Janet Landrito
Campaign start: March 2025
Overview
In March 2025, Evolv, led by CEO William C. Alexander, teamed up with Consio to activate high-intent phone outreach specifically targeting shoppers who abandoned their checkout process. The dedicated Consio agent guiding the campaign was Janet Landrito.
The challenge
Abandoned checkouts represent lost opportunities for many e-commerce brands. Evolv’s concern was similar: although visitors added items to their carts and engaged with the checkout page, a significant number left before completing their purchases. Evolv needed a way to re-engage these high-intent customers effectively, without appearing pushy—while driving conversions through personalized, timely phone outreach.
Evolv’s products are based on advanced hydrogen hydration technology, which can be highly technical and unfamiliar to many shoppers. Customers often have questions about how the technology works, its benefits, and how to integrate it into their daily routines. This educational gap made it essential for Evolv to provide real-time, personalized explanations, something that a phone call could deliver far better than automated emails or static website content.
The strategy
Using Consio’s AI-powered phone sales platform, Evolv launched a focused campaign targeting abandoned-checkout segments. Their approach included:
Utilizing AI-personalized scripts to deliver context-aware, friendly, and compelling messaging.
Deploying Consio’s ecommerce power dialer to quickly re-connect with customers shortly after they left checkout.
Structuring outreach for relevance and urgency, helping customers complete their purchase smoother.
The results (last 30 days)
Together, Evolv and Consio achieved outstanding results:
Metric | Result |
|---|---|
Average Call Connect Rate | 14% |
Conversion Rate on Abandoned Checkout Calls | 40%+ |
Phone Sales Generated in L30 | $13,000 |
These numbers underscore how phone follow-ups can rescue a significant chunk of abandoned sales and at scale.
Given her consistent over-achievement on closing sales, Janet earned the High Converter badge from Consio:
"Consio creates a unique sense of trust and authenticity for brands, unlike any other app. In today’s world of AI technology, people are often happily surprised when they hear the real voice of an actual person."
— William Alexander, CEO, Evolv
Conclusion
By partnering with Consio and applying focused AI-driven phone outreach, Evolv turned abandoned checkouts into real revenue. With Janet Landrito at the helm of the campaign, Evolv not only re-engaged shoppers but converted around 40% of those who had walked away—yielding over $13,000 in additional sales in just 30 days.
Consio continues to help brands like Evolv bridge the gap between intent and purchase—one strategic, personalized call at a time.
