Overview
Clocks and Colours draws on the untamed landscape of the North American Frontier : rugged back roads, boondocks, and badlands. Each sterling silver ring, pendant, and bracelet is hand-carved by master silversmiths and built to survive bar fights and uncontrolled skids: statement pieces for people who refuse to be tamed.
The challenge
Clocks and Colours sells high-consideration pieces where shoppers often hesitate for “small but costly” reasons : fit and sizing, styling choices, gifting questions, or timing around a second purchase.
Objective: create a scalable phone layer that converts new buyers into repeat buyers and reactivates customers after inactivity.
The strategy
Clocks and Colours deployed Consio’s AI-powered phone outreach across two lifecycle campaigns
Tier 1 — New Purchase Calls: follow up after purchase to reinforce confidence and drive the next order
Tier 2 — 60-day winback: re-engage customers who hadn’t returned after 60 days
The results (campaign highlights)
Tier 1 — New Purchase Calls
1,083 calls completed
17.86% conversion on connected calls
$18,238 total revenue
Tier 2 — 60-day winback
1,676 calls completed
$9,231 total revenue
