This is Consio's first Product Update newsletter! 🎉

Find out how much $$ with Campaign Statistics

A set of statistics are now available across accounts and campaigns. Those stats present important metrics such as connected rates, conversion rates, and total revenue driven by both calls and voicemails.

Customers needed to validate the incrementality of the sales being driven by phone calls on Consio.

We see across multiple accounts that customers with a phone engagement convert 15% more than the control group. For example, calls for an outdoor equipment subscription box churned subscribers convert at 17% when leads that receive a voicemail convert at about 1%.

Customize your attribution to fit your motion 

You can now select different attribution windows for your calls, from 1 day to 90 days. This will update attributed revenue across the account.

 Larger AOV or B2B products might have longer consideration period or you might want to attribute all orders within an extended period of time in order to reflect the true impact of the interaction.

 Higher volume, more direct-response brands will want to use a short attribution window (1-day, 7 day) to have a clear picture on incrementality from calls.

More sales context with draft orders display

Draft orders are now available for agents to view just like completed orders from their sidebar.

 B2B customers often create draft orders when navigating through B2B front-ends or engaging with sales team. Now the content remains accessible until the purchase is completed.

 It's great to use for the sales team in conjunction with a segments of open drafts orders to keep re-engaging and closing.