KALA boosts DTC revenue by +$100k in 30 days using Consio
Clinical-grade light therapy meets voice AI. KALA converts high-intent shoppers into customers without adding operational load.
With
Cameron Stajer
,
CEO
at
Kala
$100,000+
Revenue generated in 30 days
1,900
Completed AI-powered calls
3× faster
Conversion vs. email & SMS alone
Clinical-grade light therapy, at home
KALA is one of North America’s leading red and near-infrared (NIR) light therapy brands.
The company designs high-power panels, masks, wands, and devices that are clinically validated to improve health and wellbeing at the cellular level. Positioned as a clinical reference in light therapy, KALA offers devices approved by health authorities and used both in professional clinics and at home.
With products ranging from a few hundred to several thousand dollars, every unconverted visitor represents a meaningful revenue opportunity.
The challenge
Before partnering with Consio, KALA primarily relied on:
A highly educational website (guides, FAQs, “benefits” and “treatment” pages)
Email and SMS flows via Klaviyo to recover abandoned carts and checkouts
These performed well but given the complexity of light therapy (science, safety, protocols, regulation), many prospects still needed reassurance before investing.
“Is this approved by the FDA / Health Canada?”
“Does it really help with skin, recovery, sleep?”
“Which device is right for my specific use case?”
Building an in-house call center to answer all these questions and follow up with every high-intent lead would have been expensive and hard to scale.
Objective: Add a voice-powered sales layer on top of Shopify + Klaviyo to engage the most committed prospects (checkout, carts, high-intent visitors) without adding operational burden.
The strategy
KALA uses Consio’s AI voice agent and human agent on three high-intent segments in Shopify and Klaviyo:
Abandoned checkout (15 days)
Abandoned cart (no checkout, 15 days)
Active on site
The results
Over the month of november 2025, Consio’s AI-powered phone campaigns delivered:
1,900 completed calls
+$100,000 in revenue generated within 30 days
“Because our products are premium and technical, customers need reassurance. Consio provides that instantly, and the result is clear: more trust and more sales.”
— Cam Stajer, CEO, KALA
Conclusion
Consio enables KALA to deliver expert guidance at the perfect moment, driving higher trust, higher conversions, and higher revenue.
Clinical-grade light therapy, at home
KALA is one of North America’s leading red and near-infrared (NIR) light therapy brands.
The company designs high-power panels, masks, wands, and devices that are clinically validated to improve health and wellbeing at the cellular level. Positioned as a clinical reference in light therapy, KALA offers devices approved by health authorities and used both in professional clinics and at home.
With products ranging from a few hundred to several thousand dollars, every unconverted visitor represents a meaningful revenue opportunity.
The challenge
Before partnering with Consio, KALA primarily relied on:
A highly educational website (guides, FAQs, “benefits” and “treatment” pages)
Email and SMS flows via Klaviyo to recover abandoned carts and checkouts
These performed well but given the complexity of light therapy (science, safety, protocols, regulation), many prospects still needed reassurance before investing.
“Is this approved by the FDA / Health Canada?”
“Does it really help with skin, recovery, sleep?”
“Which device is right for my specific use case?”
Building an in-house call center to answer all these questions and follow up with every high-intent lead would have been expensive and hard to scale.
Objective: Add a voice-powered sales layer on top of Shopify + Klaviyo to engage the most committed prospects (checkout, carts, high-intent visitors) without adding operational burden.
The strategy
KALA uses Consio’s AI voice agent and human agent on three high-intent segments in Shopify and Klaviyo:
Abandoned checkout (15 days)
Abandoned cart (no checkout, 15 days)
Active on site
The results
Over the month of november 2025, Consio’s AI-powered phone campaigns delivered:
1,900 completed calls
+$100,000 in revenue generated within 30 days
“Because our products are premium and technical, customers need reassurance. Consio provides that instantly, and the result is clear: more trust and more sales.”
— Cam Stajer, CEO, KALA
Conclusion
Consio enables KALA to deliver expert guidance at the perfect moment, driving higher trust, higher conversions, and higher revenue.