Medterra turns abandoned carts into +$25k with Consio in 21 days
By turning abandoned checkouts and carts into live conversations, Medterra unlocked a new, automated revenue channel.
With
Gregory Reeder
,
CEO
at
Medterra
$25,000
Incremental revenue recovered in 3 weeks
3,300
AI-powered calls completed
24.5%
Conversion rate on connected calls
The most trusted CBD+THC brand
Medterra is one of the most visible CBD+THC brands in the United States, with a full range of gummies, oils, capsules, topicals, and pet products.
With a broad product line, a meaningful average order value, and intense competition in CBD, every unconverted visitor represents missed revenue.
The challenge
Before Consio, Medterra relied primarily on:
Email and SMS flows to re-engage users who abandoned their purchase
Educational product pages to reassure visitors about quality, legality, and safety of CBD+THC products
These channels worked but for the hottest leads (those who reached checkout or filled their cart), they were sometimes not enough:
Some customers still had questions about effects, legality, or dosage
Others needed a human-like, voice-based touch to feel safe before entering payment details
Standing up an internal call center dedicated to follow-ups was neither realistic nor profitable
Objective: Create an automated voice sales channel to recover abandoned checkouts and carts without adding operational overhead.
The strategy: AI voice follow-up on the hottest leads
Medterra deployed Consio’s AI voice agent + human agents, across two high-intent scenarios:
Tier 1 – Checkout 15 days : Re-engagement of users who abandoned their checkout after a set delay.
Tier 2 – Abandoned Carts 15 days : Follow-up on carts abandoned higher in the funnel.
The results
Over the first weeks of the program, Medterra’s AI-powered call campaigns delivered:
3,300 calls completed
$25,000 in incremental revenue recovered in just 3 weeks
24.5% conversion rate on connected calls
What started as a test quickly became a new, always-on revenue stream built entirely on existing website traffic.
“Consio turned our existing traffic into a new revenue stream. Same marketing budget, same visitors, just smarter follow-up and a voice experience that gives people the confidence to buy.”
— Gregory Reeder, CEO, Medterra
The most trusted CBD+THC brand
Medterra is one of the most visible CBD+THC brands in the United States, with a full range of gummies, oils, capsules, topicals, and pet products.
With a broad product line, a meaningful average order value, and intense competition in CBD, every unconverted visitor represents missed revenue.
The challenge
Before Consio, Medterra relied primarily on:
Email and SMS flows to re-engage users who abandoned their purchase
Educational product pages to reassure visitors about quality, legality, and safety of CBD+THC products
These channels worked but for the hottest leads (those who reached checkout or filled their cart), they were sometimes not enough:
Some customers still had questions about effects, legality, or dosage
Others needed a human-like, voice-based touch to feel safe before entering payment details
Standing up an internal call center dedicated to follow-ups was neither realistic nor profitable
Objective: Create an automated voice sales channel to recover abandoned checkouts and carts without adding operational overhead.
The strategy: AI voice follow-up on the hottest leads
Medterra deployed Consio’s AI voice agent + human agents, across two high-intent scenarios:
Tier 1 – Checkout 15 days : Re-engagement of users who abandoned their checkout after a set delay.
Tier 2 – Abandoned Carts 15 days : Follow-up on carts abandoned higher in the funnel.
The results
Over the first weeks of the program, Medterra’s AI-powered call campaigns delivered:
3,300 calls completed
$25,000 in incremental revenue recovered in just 3 weeks
24.5% conversion rate on connected calls
What started as a test quickly became a new, always-on revenue stream built entirely on existing website traffic.
“Consio turned our existing traffic into a new revenue stream. Same marketing budget, same visitors, just smarter follow-up and a voice experience that gives people the confidence to buy.”
— Gregory Reeder, CEO, Medterra