Customer Stories
HK Army delivers +$26,6k with Consio’s AI phone sales in two months
HK Army completed 2,888 calls, hit 16.57% conversion on connected calls, and generated $26,691.
With
Kenny Rosenberg
,
VP eCommerce
at
HK Army
$26,691
Attributed revenue
16.57%
Conversion on connected calls
$41.40
Avg revenue per connected call
About
HK Army is a leading brand in the paintball space, producing performance gear and lifestyle apparel for competitive and recreational players alike.
Industry
Sporting Goods / Paintball
Product
High-performance paintball gear & accessories
Consio agent
Dlacsamana0327
Ready to get started?
Overview
In August 2025, HK Army, an iconic brand in paintball performance gear, partnered with Consio. With passionate players and teams engaging across high-ticket bundles and accessories, HK Army wanted to turn buying intent into revenue more efficiently, especially from checkout-stage visitors and returning customers.
The challenge
Despite strong site engagement, too many high-intent shoppers weren’t converting. Carts were abandoned before payment. Product and fit questions stalled purchases. Past buyers and team orders went quiet after initial interest.
HK Army needed a more personalized and timely way to re-engage these segments and they needed it fast.
The strategy
With Consio’s phone sales platform, HK Army launched targeted call campaigns across four key segments:
Abandoned checkout: High-intent users who dropped off before completing their purchase
High-value gear inquiries: Shoppers considering markers, masks, or bundles who needed quick, expert guidance
New dealer/field leads: Partners who submitted interest but hadn’t converted
Dormant customers: Past buyers who hadn’t ordered recently, including pre-season reactivations
Influencer voicemail drop: HK Army broke new ground by launching an “influencer voicemail drop”: a voice message recorded by Mister K, the influencer created by the HK Army brand, delivered directly to the voicemail of potential customers. This creative approach generated immediate buzz and boosted the desire to buy even before a follow-up call was made.
TALK ABOUT INFLUENCER VOICEMAIL DROP
https://www.linkedin.com/posts/nigel-bannister-b64774192_shouting-out-hk-army-inc-for-the-most-creative-activity-7371582674345410560-tWXt?utm_source=share&utm_medium=member_desktop&rcm=ACoAAARgAgIBKPIdQN-DB-Khx-GZgtNJufytAbI
EMBED THE LINKED POST
"Consio captured the energy of our community and turned it into measurable results. Players felt listened to and motivated to order.”
— Kenny Rosenberg, CEO, VP eCommerce, HK Army
The results
Over 60 days, the program delivered measurable growth for HK Army:
2,888 calls completed
16.57% conversion on connected calls
$26,691 in attributed revenue
$41.40 average revenue per connected call
Conclusion
By partnering with Consio, HK Army transformed underperforming intent signals into high-converting opportunities. With one focused playbook and AI-powered phone outreach, the brand turned conversations into revenue proving that a timely, human call can be the difference between an abandoned cart and a completed order.
Overview
In August 2025, HK Army, an iconic brand in paintball performance gear, partnered with Consio. With passionate players and teams engaging across high-ticket bundles and accessories, HK Army wanted to turn buying intent into revenue more efficiently, especially from checkout-stage visitors and returning customers.
The challenge
Despite strong site engagement, too many high-intent shoppers weren’t converting. Carts were abandoned before payment. Product and fit questions stalled purchases. Past buyers and team orders went quiet after initial interest.
HK Army needed a more personalized and timely way to re-engage these segments and they needed it fast.
The strategy
With Consio’s phone sales platform, HK Army launched targeted call campaigns across four key segments:
Abandoned checkout: High-intent users who dropped off before completing their purchase
High-value gear inquiries: Shoppers considering markers, masks, or bundles who needed quick, expert guidance
New dealer/field leads: Partners who submitted interest but hadn’t converted
Dormant customers: Past buyers who hadn’t ordered recently, including pre-season reactivations
Influencer voicemail drop: HK Army broke new ground by launching an “influencer voicemail drop”: a voice message recorded by Mister K, the influencer created by the HK Army brand, delivered directly to the voicemail of potential customers. This creative approach generated immediate buzz and boosted the desire to buy even before a follow-up call was made.
TALK ABOUT INFLUENCER VOICEMAIL DROP
https://www.linkedin.com/posts/nigel-bannister-b64774192_shouting-out-hk-army-inc-for-the-most-creative-activity-7371582674345410560-tWXt?utm_source=share&utm_medium=member_desktop&rcm=ACoAAARgAgIBKPIdQN-DB-Khx-GZgtNJufytAbI
EMBED THE LINKED POST
"Consio captured the energy of our community and turned it into measurable results. Players felt listened to and motivated to order.”
— Kenny Rosenberg, CEO, VP eCommerce, HK Army
The results
Over 60 days, the program delivered measurable growth for HK Army:
2,888 calls completed
16.57% conversion on connected calls
$26,691 in attributed revenue
$41.40 average revenue per connected call
Conclusion
By partnering with Consio, HK Army transformed underperforming intent signals into high-converting opportunities. With one focused playbook and AI-powered phone outreach, the brand turned conversations into revenue proving that a timely, human call can be the difference between an abandoned cart and a completed order.