Customer Stories
HK Army delivers +$26,6k with Consio’s AI phone sales in two months
Brand, Passion, Performance. HK Army boosts it's loyalty program and re-converts 25% of their recent buyers into returning customers
With
Kenny Rosenberg
,
VP eCommerce
at
HK Army
$26,691
Attributed revenue
16.57%
Conversion on connected calls
$41.40
Avg revenue per connected call
About
HK Army is a leading brand in the paintball space, producing performance gear and lifestyle apparel for competitive and recreational players alike.
Industry
Sporting Goods / Paintball
Product
High-performance paintball gear & accessories
Consio agent
Samana
Ready to get started?
Redefining the Paintball Experience Worldwide
HK Army is a paintball brand founded in 2007 in Southern California by the “Hostile Kids” group, a collective of players who started out selling T-shirts and headbands at tournaments before becoming a brand in their own right. Today, HK Army offers masks (KLR/SLR/RMX), loaders, markers, protective gear, and clothing. With such a wide range of products, questions remain when it comes to choosing. Customers often need advice and guidance when purchasing their equipment, particularly to confirm the fit, compatibility of parts, and correct configuration of bundles.
Turning Field Passion into Real Conversions
HK Army’s momentum was held back by small but costly moments of hesitation. Buyers hesitate between models, evaluating breathability, lens compatibility, fit, and professional appearance, then abandon their carts at checkout. Bundles raise doubts about the compatibility of the magazine, speed feed, barrel, and tank. HK Army needed personalized, ongoing technical follow-up to answer questions and convert leads.
HK Army also needed a loyalty touch that thanks new buyers and invites a second purchase with a clear 20% offer. The core challenge was to deliver timely, expert contact that removes doubt and turns intent into orders.
The Right Call at the Right Time
We created three core campaigns: Loyalty, Abandoned Checkout, and a targeted Abandoned Carts push. Abandoned Carts delivered nearly 30% conversion on connected calls, Abandoned Checkout pulled stalled orders across the line, and Loyalty turned new buyers into repeat customers.
As an example, the “new purchase loyalty” campaign earned HK Army $4,115 in 31 connected calls.
Influencer voicemail drops
HK Army broke new ground by launching an “influencer voicemail drop”: a voice message recorded by Mister K, the influencer created by the HK Army brand, delivered directly to the voicemail of potential customers. This creative approach generated immediate buzz and boosted the desire to buy even before a follow-up call was made.
"Consio captured the energy of our community and turned it into measurable results by leveraging our influencers in their outreach strategy. Players felt listened to and motivated to order.”
— Kenny Rosenberg, VP eCommerce, HK Army
The results
Over 60 days, the program delivered measurable growth for HK Army:
2,888 calls completed
16.57% conversion on connected calls
$26,691 in attributed revenue
$41.40 average revenue per connected call
Conclusion
Consio enabled HK Army to turn intent spikes into revenue through timely, brand-voiced live calls that removed purchase friction and restored momentum. A lean playbook proved enough to unblock high-consideration buys without adding operational drag.
Redefining the Paintball Experience Worldwide
HK Army is a paintball brand founded in 2007 in Southern California by the “Hostile Kids” group, a collective of players who started out selling T-shirts and headbands at tournaments before becoming a brand in their own right. Today, HK Army offers masks (KLR/SLR/RMX), loaders, markers, protective gear, and clothing. With such a wide range of products, questions remain when it comes to choosing. Customers often need advice and guidance when purchasing their equipment, particularly to confirm the fit, compatibility of parts, and correct configuration of bundles.
Turning Field Passion into Real Conversions
HK Army’s momentum was held back by small but costly moments of hesitation. Buyers hesitate between models, evaluating breathability, lens compatibility, fit, and professional appearance, then abandon their carts at checkout. Bundles raise doubts about the compatibility of the magazine, speed feed, barrel, and tank. HK Army needed personalized, ongoing technical follow-up to answer questions and convert leads.
HK Army also needed a loyalty touch that thanks new buyers and invites a second purchase with a clear 20% offer. The core challenge was to deliver timely, expert contact that removes doubt and turns intent into orders.
The Right Call at the Right Time
We created three core campaigns: Loyalty, Abandoned Checkout, and a targeted Abandoned Carts push. Abandoned Carts delivered nearly 30% conversion on connected calls, Abandoned Checkout pulled stalled orders across the line, and Loyalty turned new buyers into repeat customers.
As an example, the “new purchase loyalty” campaign earned HK Army $4,115 in 31 connected calls.
Influencer voicemail drops
HK Army broke new ground by launching an “influencer voicemail drop”: a voice message recorded by Mister K, the influencer created by the HK Army brand, delivered directly to the voicemail of potential customers. This creative approach generated immediate buzz and boosted the desire to buy even before a follow-up call was made.
"Consio captured the energy of our community and turned it into measurable results by leveraging our influencers in their outreach strategy. Players felt listened to and motivated to order.”
— Kenny Rosenberg, VP eCommerce, HK Army
The results
Over 60 days, the program delivered measurable growth for HK Army:
2,888 calls completed
16.57% conversion on connected calls
$26,691 in attributed revenue
$41.40 average revenue per connected call
Conclusion
Consio enabled HK Army to turn intent spikes into revenue through timely, brand-voiced live calls that removed purchase friction and restored momentum. A lean playbook proved enough to unblock high-consideration buys without adding operational drag.