AndorWillow x Consio: $1.6M in attributed revenue
See how AndorWillow used Consio’s AI-powered outbound calls to generate $1.6M in attributed revenue from high-intent shoppers.
With
Devon Howard
,
Devon Howard
at
Andor Willow
16.14%
average connect rate
20.2%
conversion on abandoned checkout
$160K
in phone sales per month
From June 1, 2025 to March 31, 2026, AndorWillow generated $1,618,268 in attributed revenue with Consio’s AI-powered calls. Across 30,052 completed calls, the program delivered a 16.14% connection rate and a 16.73% conversion rate on connected calls.
For a premium home design brand like AndorWillow, demand was already there. The opportunity was converting more of that intent into revenue across trade applications, abandoned checkouts, sample buyers, active shoppers, and cart abandoners.
The challenge
AndorWillow sells premium acoustic wood slat wall panels, paintable wall paneling, and floor-to-ceiling room dividers for modern interiors. These are considered purchases. Buyers often need reassurance before converting, whether the hesitation is around fit, finish, installation, shipping, use case, or overall value.
That meant AndorWillow had strong buyer intent, but still needed a more direct way to follow up with shoppers who were interested and close to purchasing.
The strategy
AndorWillow deployed Consio across five core campaigns tied to high-intent moments in the buying journey:
New trade applications with no order: Trade prospects who submitted an application but had not yet placed their first order
Checkout abandonment within 15 days: High-intent shoppers who reached checkout but did not complete their purchase
Sample-delivered customers who had not yet ordered: Visitors who received a sample but had not yet converted into a full order
Active on-site visitors: Engaged website visitors showing strong buying intent but who had not yet purchased
Cart abandonment within 15 days: Shoppers who added products to cart but dropped off before reaching checkout or completing their order
"Working with Consio has transformed the way we engage with our customers. In just a few weeks, we saw results that were not possible to achieve with other channels. Our Consio agent Luis felt like an extension of our team, and the impact on revenue was immediate. This is a game-changer for our sales strategy and customer experience."
— Devon Howard, CEO, AndorWillow
The results
Because of Luis Ganz, a Consio sales agent who took ownership of the campaigns, the impact was immediate and measurable:
$405,747 from new trade applications with no order, with 2,784 completed calls and a 24.46% conversion rate on connected calls
$333,241 from checkout abandonment within 15 days, with 3,858 completed calls and a 20.2% conversion rate on connected calls
$246,506 from sample-delivered customers, with 11,364 completed calls and a 7.07% conversion rate on connected calls
$122,727 from active on-site visitors, with 6,468 completed calls and a 9.03% conversion rate on connected calls
$86,938 from cart abandonment within 15 days, with 1,620 completed calls and a 14.29% conversion rate on connected calls
AndorWillow agent Luis earned the first Consio Top Seller badge for his outstanding contribution.
From June 1, 2025 to March 31, 2026, AndorWillow generated $1,618,268 in attributed revenue with Consio’s AI-powered calls. Across 30,052 completed calls, the program delivered a 16.14% connection rate and a 16.73% conversion rate on connected calls.
For a premium home design brand like AndorWillow, demand was already there. The opportunity was converting more of that intent into revenue across trade applications, abandoned checkouts, sample buyers, active shoppers, and cart abandoners.
The challenge
AndorWillow sells premium acoustic wood slat wall panels, paintable wall paneling, and floor-to-ceiling room dividers for modern interiors. These are considered purchases. Buyers often need reassurance before converting, whether the hesitation is around fit, finish, installation, shipping, use case, or overall value.
That meant AndorWillow had strong buyer intent, but still needed a more direct way to follow up with shoppers who were interested and close to purchasing.
The strategy
AndorWillow deployed Consio across five core campaigns tied to high-intent moments in the buying journey:
New trade applications with no order: Trade prospects who submitted an application but had not yet placed their first order
Checkout abandonment within 15 days: High-intent shoppers who reached checkout but did not complete their purchase
Sample-delivered customers who had not yet ordered: Visitors who received a sample but had not yet converted into a full order
Active on-site visitors: Engaged website visitors showing strong buying intent but who had not yet purchased
Cart abandonment within 15 days: Shoppers who added products to cart but dropped off before reaching checkout or completing their order
"Working with Consio has transformed the way we engage with our customers. In just a few weeks, we saw results that were not possible to achieve with other channels. Our Consio agent Luis felt like an extension of our team, and the impact on revenue was immediate. This is a game-changer for our sales strategy and customer experience."
— Devon Howard, CEO, AndorWillow
The results
Because of Luis Ganz, a Consio sales agent who took ownership of the campaigns, the impact was immediate and measurable:
$405,747 from new trade applications with no order, with 2,784 completed calls and a 24.46% conversion rate on connected calls
$333,241 from checkout abandonment within 15 days, with 3,858 completed calls and a 20.2% conversion rate on connected calls
$246,506 from sample-delivered customers, with 11,364 completed calls and a 7.07% conversion rate on connected calls
$122,727 from active on-site visitors, with 6,468 completed calls and a 9.03% conversion rate on connected calls
$86,938 from cart abandonment within 15 days, with 1,620 completed calls and a 14.29% conversion rate on connected calls
AndorWillow agent Luis earned the first Consio Top Seller badge for his outstanding contribution.