Customer Stories
Michael Todd Beauty adds $20,627 in one month with Consio
Learn how Michael Todd Beauty boosted sales using Consio’s personalized call campaigns to recover abandoned carts.
With
Michael Friend
,
President & CEO
at
Michael Todd Beauty
$20,627
Attributed revenue
6,173
Total calls completed
27.68%
Conversion on connected calls
About
Michael Todd Beauty offers award-winning, science-backed at-home beauty tools and skincare products built for everyday routines.
Industry
Health / Beauty
Product
Skincare devices & beauty tools
Consio agent
Janet Lyn
Ready to get started?
A New Standard for At-Home Skincare
Michael Todd Beauty is a skincare brand that designs at-home beauty devices and clean formulas to deliver professional results without having to visit a salon. Founded in 2008, the brand was born out of the realization that too many products focus on marketing rather than effectiveness. The range includes Sonicsmooth, sonic brushes, and bundles, with clean formulas. Customers needed answers and simple guidance on skin compatibility, active ingredient use, and safety in order to validate their purchase.
Bridging the Gap Between Curiosity and Confidence
At Michael Todd Beauty, most shopping carts contain high-end devices such as Sonicsmooth, sonic brushes, and bundles, which means shoppers need quick, personalized answers before checking out. Questions about skin compatibility, retinol or AHAs, frequency of use, safety during pregnancy, and myths about derma-planing slow down decisions and increase abandonment rates. Michael Todd Beauty needed fast, human, and contextual communication to resolve objections in real time, guide shoppers to the right bundle, and re-engage both hot leads and dormant shoppers without expanding the internal team.
The Right Call at the Right Time
With the help of Consio, Michael Todd Beauty launched targeted outbound calls. Two conversion campaigns were conducted for Sonicsmooth. The “Abandoned Checkout” campaign achieved a conversion rate of over 25% on connected calls.
The calls used AI-customized scripts related to the browsing context and shopping cart, as well as the e-commerce auto-dialer for quick follow-up. Agents answered prospects' questions, sent secure payment links, applied valid promotions, and clarified shipping costs or taxes to eliminate friction. This dual campaign reactivated purchase intent and contributed to an increase of $20,627 in the first month.
The results
Led by Janet, the program delivered one-month gains in September 2025:
6,173 calls completed
27.68% conversion on connected calls
$20,627 in attributed revenue
"For a technical, premium products like ours, nothing can replace a real conversation. Consio delivers that, at scale.”
— Michael Friend, President & CEO, Michael Todd Beauty
Conclusion
By partnering with Consio, Michael Todd Beauty transformed underperforming intent signals into high-converting opportunities in just one month. With one focused playbook and AI-powered phone outreach, the brand turned conversations into revenue, proving that a timely, human call can be the difference between an abandoned cart and a completed order.
A New Standard for At-Home Skincare
Michael Todd Beauty is a skincare brand that designs at-home beauty devices and clean formulas to deliver professional results without having to visit a salon. Founded in 2008, the brand was born out of the realization that too many products focus on marketing rather than effectiveness. The range includes Sonicsmooth, sonic brushes, and bundles, with clean formulas. Customers needed answers and simple guidance on skin compatibility, active ingredient use, and safety in order to validate their purchase.
Bridging the Gap Between Curiosity and Confidence
At Michael Todd Beauty, most shopping carts contain high-end devices such as Sonicsmooth, sonic brushes, and bundles, which means shoppers need quick, personalized answers before checking out. Questions about skin compatibility, retinol or AHAs, frequency of use, safety during pregnancy, and myths about derma-planing slow down decisions and increase abandonment rates. Michael Todd Beauty needed fast, human, and contextual communication to resolve objections in real time, guide shoppers to the right bundle, and re-engage both hot leads and dormant shoppers without expanding the internal team.
The Right Call at the Right Time
With the help of Consio, Michael Todd Beauty launched targeted outbound calls. Two conversion campaigns were conducted for Sonicsmooth. The “Abandoned Checkout” campaign achieved a conversion rate of over 25% on connected calls.
The calls used AI-customized scripts related to the browsing context and shopping cart, as well as the e-commerce auto-dialer for quick follow-up. Agents answered prospects' questions, sent secure payment links, applied valid promotions, and clarified shipping costs or taxes to eliminate friction. This dual campaign reactivated purchase intent and contributed to an increase of $20,627 in the first month.
The results
Led by Janet, the program delivered one-month gains in September 2025:
6,173 calls completed
27.68% conversion on connected calls
$20,627 in attributed revenue
"For a technical, premium products like ours, nothing can replace a real conversation. Consio delivers that, at scale.”
— Michael Friend, President & CEO, Michael Todd Beauty
Conclusion
By partnering with Consio, Michael Todd Beauty transformed underperforming intent signals into high-converting opportunities in just one month. With one focused playbook and AI-powered phone outreach, the brand turned conversations into revenue, proving that a timely, human call can be the difference between an abandoned cart and a completed order.