Employee Spotlight: Nigel - Building Partnerships
Meet Nigel Bannister, Consio’s Head of Partnerships, building relationships across the ecommerce ecosystem with agencies, brands, and technology partners.
Meet Nigel Bannister, Consio’s Head of Partnerships, helping build the ecosystem of agencies, technology companies, and ecommerce partners around the platform.
Nigel joined Consio in May 2025 as the company’s first GTM hire after its seed round. He initially worked across the broader go-to-market organization before becoming Head of Partnerships later that year.
Today, his role is focused on building relationships across the ecommerce ecosystem, from technology partners and agencies to BPOs and other companies serving ecommerce brands.
For Nigel, partnerships are less about adding logos to a page and more about finding ways for companies to create value together.
From sales to technology partnerships
Nigel studied International Business at Dalhousie University before beginning his career across customer success, business development, and sales.
He worked at PartnerStack and later in enterprise sales before moving deeper into technology partnerships at AfterShip.
There, Nigel worked with major ecommerce technology companies including Klaviyo, Attentive, Gorgias, and Yotpo.
That experience put him directly inside the ecosystem that Consio operates in today and showed him how much of ecommerce growth happens through interconnected platforms, agencies, and service providers rather than individual tools working in isolation.
Joining Consio early
When Nigel joined Consio, the company was still at a very different stage. He came in as the first GTM hire after the seed round, at a time when Consio had around 18 customers. Since then, the company has grown to more than 300 customers.
Being part of that stage meant doing much more than a narrowly defined partnerships role.
It meant helping establish Consio in the ecommerce ecosystem, talking directly with brands and partners, understanding where the phone fit alongside existing channels like email, SMS, and helpdesk software, and building relationships with the companies already serving those merchants.
As Consio grew, Nigel moved into leading partnerships full time.
Building an ecosystem around the phone
Nigel’s work today spans technology partnerships, agencies, events, and broader ecosystem relationships.
A big part of that happens in person. Whether it’s bringing ecommerce leaders together at partner dinners, working alongside technology companies such as Gorgias and Attentive, or collaborating with partners on events and content, Nigel spends a lot of time creating opportunities for people in the ecosystem to actually connect.
There is also a broader idea behind the work. For years, ecommerce brands have built sophisticated ecosystems around email, SMS, support, retention, and logistics. Consio is helping make phone another connected part of that stack.
Nigel’s role is making sure Consio doesn’t build that category alone.
Outside of work
There is one part of Nigel’s life that predates ecommerce partnerships: rugby.
At Dalhousie, he captained the university’s Division 1 rugby team and served as Rugby Club Vice President. He later returned to coach the university team and has also played high-performance rugby with the Atlantic Privateers, facing teams including the Toronto Arrows, New England Free Jacks, and the British Royal Navy RFC.
That competitive side translates fairly naturally into startup life: build a team, keep moving, and find a way to win.
At Consio, Nigel brings that same energy to building relationships around the company, helping turn individual partnerships into a broader community around what Consio is building.
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