How Venus et Fleur crushed Valentine's Day with AI?

Redefining luxury floral shopping with AI

Venus et Fleur is a luxury floral brand offering Eternity Roses and premium floral arrangements designed to last over a year. Their products combine elegance, craftsmanship, and longevity, making each purchase a high-value investment for home décor and gifting.

In February 2026, their highest-volume month of the year due to Valentine's Day, Venus et Fleur leveraged Consio to enhance their DTC and ecommerce performance through high-volume, personalized phone outreach.

The challenge

Venus et Fleur’s premium products are high-consideration purchases, often requiring real-time reassurance about selection, care, and delivery.

The brand needed a scalable, voice-powered layer to:

• Convert abandoned checkouts and carts into purchases

• Re-engage lapsed customers

• Capture high-intent leads without adding human staffing costs

The strategy

Consio implemented multiple outbound and inbound campaigns to engage key segments:

1. Abandoned checkout

   • Targeted customers who left the checkout page

   • Personalized AI scripts to address hesitation and encourage completion

2. New customer follow-ups

   • Calls to new buyers reinforcing confidence and encouraging repeat orders

3. Lapsed customer winback

   • Re-engaging customers who hadn’t purchased in a while

4. Inbound call handling

   • AI handled overflow and after-hours calls, ensuring no lead went unanswered

   • All calls logged with transcripts and summaries for team visibility

The results

• Call metrics : 6,089 inbound calls received & 1,004 total outbound calls

• Revenue & conversions : $168,144 total attributed revenue

• Revenue recovered by AI in complete autonomy : $29,233 over this period

• Additional performance highlights : 245 SMS sent with 96.33% delivery rate

AI calls that drive sales and delight customers

By leveraging Consio, Venus et Fleur converted high-intent visitors and lapsed customers into $168K in just 25 days, delivering revenue, reassurance, and a seamless luxury experience.