Q3 2026
Ecommerce phone sales benchmarks, Q3 2026
Connect rates, conversion rates, and attributed revenue from 542,624 outbound campaign calls placed by 150 ecommerce stores, July to September 2026.
OUTBOUND CALLS ANALYZED
542,624
Across 619 campaigns and 150 stores
CONNECT RATE
16.9%
91,769 calls reached a shopper
CONVERSION RATE
10.1%
of connected calls led to a sale within 7 days
Connect and conversion
542,624 outbound campaign calls were placed through Consio by 150 ecommerce stores across 619 campaigns between July 1 and September 30, 2026 (Consio Phone Sales Benchmarks, Q3 2026).
16.9% of calls connected with a shopper, for a total of 91,769 conversations (Consio Phone Sales Benchmarks, Q3 2026).
10.1% of connected calls led to a sale within 7 days, for a total of 9,270 calls (Consio Phone Sales Benchmarks, Q3 2026).
Across all calls placed, roughly 1 in 59 dials led to a sale within 7 days (Consio Phone Sales Benchmarks, Q3 2026).
Month by month
July 2026
15.0%
11.5%
August 2026
18.2%
9.6%
September 2026
17.4%
9.5%
Q3 2026
16.9%
10.1%
Conversion rate is the share of connected calls that led to a sale within 7 days. Source: Consio Phone Sales Benchmarks, Q3 2026.
Results by campaign type
Cart and checkout recovery is the largest use case: 58.7% of all calls and 61.9% of all calls that led to a sale. These calls connected 14.4% of the time and 12.5% of connected calls led to a sale (Consio Phone Sales Benchmarks, Q3 2026).
Post-purchase calls connected 40.9% of the time, almost 3x the rate of cart recovery calls, and 5.3% of connected calls led to a new sale. One store accounts for about three quarters of these connected calls, so treat this rate as directional (Consio Phone Sales Benchmarks, Q3 2026).
Browse abandonment calls connected 9.7% of the time and 9.0% of connected calls led to a sale (Consio Phone Sales Benchmarks, Q3 2026).
Cold outbound prospecting connected 21.6% of the time, and 1.2% of connected calls led to a sale, about 10x lower than cart recovery (Consio Phone Sales Benchmarks, Q3 2026).
Attributed revenue
Orders placed between July 1 and September 30, 2026 and credited to a campaign call totaled $4.3M across 15,500 orders in USD stores (Consio Phone Sales Benchmarks, Q3 2026).
Stores selling in other currencies added £266K, CA$131K, A$50K, and smaller amounts in PLN and EUR. Currencies are reported separately and never combined (Consio Phone Sales Benchmarks, Q3 2026).
Revenue is counted by order date and measured separately from the 7-day call conversion above (Consio Phone Sales Benchmarks, Q3 2026).
Frequently asked questions
What is a good conversion rate for ecommerce outbound calls?
Across 150 ecommerce stores in Q3 2026, 10.1% of connected calls led to a sale within 7 days. Cart and checkout recovery calls reached 12.5% (Consio Phone Sales Benchmarks, Q3 2026).
What percentage of ecommerce outbound calls get answered?
16.9% of outbound campaign calls connected in Q3 2026. Cart and checkout recovery calls connected 14.4% of the time (Consio Phone Sales Benchmarks, Q3 2026).
Does calling abandoned carts work?
Cart and checkout recovery produced 61.9% of all calls that led to a sale in Q3 2026, and 12.5% of connected cart recovery calls led to a sale within 7 days (Consio Phone Sales Benchmarks, Q3 2026).
Does cold calling work for ecommerce brands?
Cold outbound prospecting turned 1.2% of connected calls into a sale in Q3 2026, about one tenth of the cart recovery rate (Consio Phone Sales Benchmarks, Q3 2026).
How is a conversion counted?
A connected call counts as converted when the called shopper places at least one positive-value order within 7 days. Cancelled, refunded, and voided orders do not count. Each call counts once, and attribution does not measure incremental lift.
Methodology
Figures are aggregated across all stores, so no single store can be identified.
PERIOD
Calls from Jul 1 to Sep 30, 2026 (Eastern time), reported by calendar month. Sales observed through Oct 7, 2026.
SAMPLE
542,624 non-cancelled outbound call attempts from 619 campaigns across 150 ecommerce stores.
CONNECT RATE
Connected calls divided by call attempts. Cancelled calls are excluded.
CONVERSION
A connected call followed by at least one positive-value order within 7 days. Cancelled, refunded, and voided orders do not count. Conversion rate is converted calls divided by connected calls.
CAMPAIGN TYPE
Inferred from campaign names with fixed rules. Types with fewer than 100 connected calls, or driven mostly by one store, are excluded or flagged.
REVENUE
Orders placed in Q3 that credit a campaign call, counted by order date in each store’s currency. Attribution does not measure incremental lift. Currencies are never combined.
EXCLUSIONS
Cancelled calls, calls without a reliable timestamp, and internal Consio workspaces.
ANONYMIZATION
No store is named. All figures are aggregated.
NEXT EDITION
Q4 2026 results.