Gravity Defyer designs comfort footwear built around its VersoShock sole technology. Its customers spend long hours on their feet at work and at home, and they buy with specific needs in mind: size, width, cushioning, support and slip resistance. Many of them prefer to pick up the phone before ordering.

The challenge

For Gravity Defyer, the phone is a sales channel. Customers call to check sizing and widths, compare models like the Mighty Walk or the Energiya, ask about promotions, or track an order. Every unanswered call is a sale that can slip away.

The brand had been running its phone line on another AI calling provider and wanted a setup that would:

• Answer every caller instantly, during business hours and after

• Resolve routine questions like order status, returns and shipping without tying up the team

• Hand qualified buyers to a human agent with full context, so no one has to repeat themselves

• Give leadership clear visibility into automation, escalations and revenue

The solution

Gravity Defyer moved its number to Consio and went live on August 10, 2026.

An AI voice agent at the front door. Consio’s AI voice agent, Sarah, picks up inbound calls first. It answers from Gravity Defyer’s knowledge base, which covers the product catalog, sizing guidance and store policies. It looks up orders in real time and handles routine requests from start to finish.

Smooth handoff to the team. When a caller is ready to buy or needs a specialist, the AI transfers the call to a human agent. The call summary and customer context travel with it, so agents spend their time closing sales rather than gathering information.

Callbacks instead of missed calls. When no one is available, the agent books a callback with the caller’s preferred time. The callback lands straight in the team’s task list.

Compliant by design. Scripts and voicemails are reviewed for FTC compliance, so every conversation stays within the brand’s approved claims.

One place for every number. Calls, transcripts, summaries and attributed orders feed into Consio’s analytics. The team can see automation rate, escalation reasons and AI-attributed revenue at a glance.

The results (August 10 to October 16, 2026)

• $77,397 in attributed revenue across 635 orders

• 8,298 inbound calls handled

• 93% of inbound calls answered by the AI voice agent first

• 3,319 inbound calls handled entirely by AI, with no human on the line

• $18,100 from calls the AI handled on its own, start to finish

The AI absorbs the volume and the team focuses on the conversations that turn into orders.

What’s next

Gravity Defyer is now extending the AI agent to outbound. AI campaigns are reaching shoppers who abandoned a checkout or a cart in the last 15 days, with a two-step voicemail sequence in the agent’s own voice.