Bringing human conversations into a technical buying journey

Barn Owl builds off-grid security cameras for farms, ranches, and remote properties, including solar-powered, cellular-connected cameras that work without Wi-Fi.

For customers protecting livestock, equipment, and remote property, choosing the right camera can involve more than simply adding a product to cart.

Shoppers may need to understand cellular coverage, camera capabilities, installation, monitoring needs, and which setup best fits their property.

That makes direct conversations particularly valuable.

In July 2026, Barn Owl completed 3,077 calls through Consio and generated $36,686.61 in attributed revenue.

During the month, 1,261 unique customers were contacted, 719 were reached, and 109 attributed sales were generated.

The challenge

Barn Owl's products solve practical problems in environments where traditional cameras may not work.

Its cameras are designed for remote locations, using cellular connectivity and solar power instead of relying on Wi-Fi or nearby power outlets.

That creates a more considered buying journey.

Customers may want reassurance around coverage, installation, security needs, livestock monitoring, or the differences between camera models before purchasing.

Barn Owl also had valuable customer intent appearing across several stages of the funnel: shoppers abandoning carts, customers who had not purchased in months, active website visitors, engaged newsletter subscribers, and previous purchasers.

The opportunity was to turn those signals into timely phone conversations rather than letting intent disappear.

The strategy

Barn Owl used Consio across a broad mix of inbound support and targeted outbound campaigns.

Re-engaging lapsed customers

One of Barn Owl's strongest campaigns focused on customers who had purchased previously but had since become inactive.

During July, the Lapsed Customer campaign generated $14,889 in attributed revenue.

The campaign reached a highly responsive audience, with a 95.51% connection rate and a 41.18% conversion rate on connected calls.

By reaching customers who already knew the brand, Barn Owl could reopen conversations with an audience that had an established relationship and clear purchase potential.

Recovering abandoned carts and checkouts

Barn Owl also used Consio to reach shoppers who showed strong buying intent but left before completing their order.

Its Abandoned Carts L30 campaign delivered a 33.33% conversion rate on connected calls, generating $3,269.01 in attributed revenue.

The Abandoned Checkout 15 Days campaign added another $3,700.44, with a 68.67% connection rate and a 12.28% conversion rate on connected calls.

These campaigns gave Barn Owl a direct way to reconnect with shoppers while their product interest was still recent.

Reaching customers across the funnel

Barn Owl expanded phone outreach well beyond abandoned carts.

Campaigns also targeted:

• Active website visitors who had never purchased

• Highly engaged prospects

• Newsletter subscribers active on the website

• Customers who had recently purchased

• Customers who confirmed coverage but had not yet ordered

• Tradeshow and other lead segments

This allowed Barn Owl to use customer behavior as a signal for who to contact and when.

Combining outbound sales with inbound support

Consio also supported Barn Owl's inbound phone operation.

In July, Barn Owl received 1,366 inbound calls, with 1,032 answered calls.

Inbound conversations generated $20,382.27 in attributed revenue, while outbound calls generated another $15,686.14.

Across outbound activity, Barn Owl made 1,711 calls, connecting with 765 customers for a 44.71% outbound connection rate.

Extending support with AI

Barn Owl also used its Consio AI Voice Agent, Bart, to handle inbound support conversations both during and outside normal operating hours.

Across the two AI configurations, Bart handled 499 inbound calls during July.

The AI generated $1,745.68 in attributed revenue while adding another layer of phone coverage alongside Barn Owl's human team.

The results

During July 2026, Barn Owl generated:

• $36,686.61 in total attributed revenue

• 3,000 completed calls

• 198+ hours of total talk time

• 58.21% overall campaign connection rate

• 5.7% conversion rate on connected campaign calls

The strongest individual campaign was Barn Owl's lapsed customer outreach, which generated $14,889 and converted 41.18% of connected calls.

Abandoned carts provided another clear example of the value of direct outreach, with one in three connected calls converting into a purchase.

Turning customer signals into conversations

Barn Owl shows how phone outreach can work across more than one isolated use case.

A customer abandoning a cart requires a different conversation from a previous buyer returning to the brand. An inbound shopper asking about a camera has different needs from a prospect who has repeatedly engaged with marketing but never purchased.

Consio allowed Barn Owl to bring those moments into one phone operation, combining inbound support, outbound sales, customer segmentation, AI coverage, and revenue attribution.

In July alone, those conversations generated more than $36K in attributed revenue, while giving Barn Owl another way to convert intent throughout the customer journey.