Jewelry that’s also an investment

Menē is a direct-to-consumer brand selling 24k gold and pure platinum jewelry, priced transparently by the gram.

With a high average order value and a very considered purchase journey, every abandoned cart can mean hundreds or even thousands of dollars left on the table.

The challenge

Before working with Consio, Menē was facing a familiar but costly pattern:

• A significant volume of abandoned checkouts and carts, especially on higher-value baskets.

• Email and SMS flows performed well, but still failed to recover the hottest, highest-intent leads.

• No in-house phone sales team: building and managing a call center would have been slow, expensive, and operationally heavy.

The goal was clear: Create a profitable voice sales channel capable of speaking with Menē’s highest-value customers without adding headcount or complexity.

The strategy: AI-powered phone campaigns + human agents on the most valuable segments

Together with Consio, Menē deployed an AI voice agent connected to Shopify + human agents for outbound call campaigns.

• Tier 1 – Abandoned Checkouts
  Fast follow-up with customers who abandoned checkout, often on high-ticket orders.

• Tier 2 – Abandoned Carts
  Strategic outreach higher in the funnel to re-engage browsers before they disappear.

• Tier 3 – VIP Winback
  Reactivation of top customers after a period of inactivity, nudging them back to purchase.

All of this runs without any internal phone team to hire, train, or manage.

The results

Over the measured period, Menē’s AI-powered call campaigns delivered tangible, incremental revenue:

• 2,020 calls completed

• $175,661 in revenue attributed to AI-driven calls

Business impact

For Menē, Consio’s AI phone sales channel delivered:

• New revenue from existing funnels (abandoned carts, abandoned checkout, VIPs) with no additional media spend

• A premium, white-glove sales touchpoint that fits perfectly with Menē’s “investment jewelry” positioning

• Clear, measurable ROI: each campaign is tied to a specific volume of calls, connection rate, conversion rate, and incremental revenue

"Consio is the closest thing to hiring a full sales team overnight – except it never sleeps and it never drops a lead."
— Vincent Gladu, CEO, Menē