Nov 1, 2026
Consio Research
Real-time data on why ecommerce customers call, what they want, and how AI agents perform, from tens of thousands of calls a month across 200+ Shopify brands.
AI minutes analyzed0▲2.2%vs Sep
Conversations analyzed0▼45.2%vs Sep
Shopify brands0▲17.3%vs Sep
Methodology
Published every month. Figures are aggregated across all brands, so no single brand can be identified.
- Period
- Jul to Oct 2026, by calendar month. Month-over-month trends compare Sep and Oct 2026.
- Sample
- 75,079 AI calls from 217 Shopify brands in October 2026.
- Coverage
- 21,019 of these calls (28%) are scored by the judge.
- Judge
- Every scored call is evaluated by an LLM judge with the same rubric: summary, resolution, category, customer issue and customer goal.
- Two intents
- Customer issue is the problem behind the call. Customer goal is what the caller wants to get done.
- Anonymization
- Names, emails, addresses, order and payment numbers are removed. No brand is named without consent.
- Next edition
- Dec 1, 2026