Context
In e-commerce, a huge share of potential revenue is lost when shoppers abandon their cart or leave halfway through checkout. While most brands rely on email to recover that demand, phone outreach often performs better for high-intent recovery by creating a direct, human conversation when friction is highest.
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How it works
Using your Shopify data, we build segments of shoppers who added products to cart but didn’t start payment, or reached the checkout page but didn’t complete. Consio then triggers outbound calls or voicemails within 24–72 hours of the abandonment, with a second touch a few days later if needed. If a shopper doesn’t pick up, you can follow up with a quick SMS that links them back to checkout or lets them reply with the exact issue, so the rep can help fast.
A sales rep politely acknowledges that they saw the customer was close to ordering, asks if they ran into any issues, and offers help: clarifying product benefits, fixing shipping or address problems, answering questions about payment, warranty, or returns. If the shopper is ready, the agent can guide them through completing the order on the spot or send a quick payment link.
Benefits
Cart & checkout recovery calls turn near-misses into sales by removing friction right where it happens. Phone programs typically convert at 20–30%, with top performers reaching 40%, compared with 9.7% on average for abandoned cart email flows and 15.3% for top-performing email programs.
For example, Evolv, a hydrogen water bottle brand in the health & wellness space, used Consio to reconnect with abandoned checkout shoppers and saw a 14% connect rate, over 40% conversion on connected calls, and $13,000 in additional phone-driven sales in 30 days.
Results across other Consio customers include:
Andor Willow: 2,235 completed calls, 20.2% connected-call conversion rate, $160,290 recovered per month
Elavate Collagen: 17,492 completed calls, 31.55% connected-call conversion rate as part of the abandoned cart campaign, £59,640 in the last two months
HK Army: 2,668 completed calls, 17.57% connected-call conversion rate as part of the abandoned cart campaign, $26,691 in revenue in two months







